Lisa Crawford

Lisa Crawford is a seasoned corporate communications and public relations leader. She has nearly 20 years of experience building successful global communications narratives, executive visibility campaigns, and crisis communications strategies. As an advisor and agency account leader, she has successfully counseled CEOs, national political leaders, and high-profile individuals alike on messaging to support business goals, market positioning, and high-stakes litigation. 

Lisa has held senior agency and in-house communications, marketing, and public relations roles for the last decade. As founder and principal of her own firm, she has advised venture-funded startups, major media companies, and leading law firms on brand and executive narratives, corporate launch strategies, and issue-based media relations. She has supported some of the fastest-growing law firms in the country with communications and marketing strategies. Lisa’s clients have been featured by media outlets including ABC, Adweek, Axios, Bloomberg, Business Insider, CNBC, Deadline, Fortune, Fox News, The Hollywood Reporter, Law360, The Los Angeles Times, The New York Law Journal, The New York Times, TechCrunch, and Variety, and named to globally-recognized power lists and rankings including Fast Company’s coveted Most Innovative Companies in Business. She has employed her extensive experience in issues management to advise clients across sectors. 

Sector-agnostic but strategy-specific, Lisa has guided multiple pre-launch startups in developing their brand, building narratives for founders, and announcing pre-seed and Series A funding rounds. In the past several years, she has helped fledgling companies in edtech, consumer platforms and apps, media, and sustainability debut to significant recognition and resulting growth. Across her career, she has worked with companies in the aerospace, defense, software innovation, and resource sectors on major announcements, media relations, and long-term strategies. In addition, she led public relations agency accounts for the likes of global television production powerhouse All3Media (then owned by Discovery and Liberty Media), cloud technology leader Avid Technology, and the law firm Manatt, Phelps & Phillips. 

In her first career as a political strategist, Lisa was a staffer for Canada’s Minister of Foreign Affairs (Secretary of State equivalent), an advisor to the federal Minister of Health, and led communications and policy on key portfolios. Lisa worked closely with national media on issues of foreign affairs and defense and national security to advance aims on behalf of governments and political leaders. The Hill Times, Canada’s answer to Politico, named her one of the top political advisors in the country. 

She formerly led the communications engine behind national science and technology announcements and messaging by the Government of Canada, advising on market-moving announcements and supervising national communications staff in regional offices across the country.

Lisa holds an Honours Bachelor of Arts from the University of Toronto, awarded with high distinction, and a Master of Communication Management from the University of Southern California’s Annenberg School for Communication & Journalism.